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This is an advertisement that focuses on children’s talent and how sometimes adults misunderstand it. Some parents take their kids to schools and expect them to be good students and talented in an area that is of an interest to their kids. The problem is that we see many kids are not encouraged by their parents or school to develop their talents. 
 The clip starts when the teacher asks the children to draw anything they like. The children started to show their talents. Some drew their favorite characters; others drew their favorite pets. They used various colors as expected from any child. However, only one boy looked deeply involved in his work. With a serious face, he was focusing on his paper, ignoring everything and anything around him. He used one color only: black. Nothing was heard in the room, except for the sound of the black crayon on the papers. One sheet was not enough; he used a second, a third, a fourth, etc. His work looked vague, without any specific shape. He was taken to see the best and most experienced psychiatrist. He kept working on his project day and night, in the school, at home, and even at the clinic. None of the sheets made any sense to the teacher or the boy’s parents. They thought he has some serious mental problem that needs to be treated, and required his parents to take him out of school. They tried to talk to him; it was useless. They observed him; they monitored him. They tried to study his papers to solve the mystery behind it, but there was no answer. 
Everything changes at the end of this clip when all the sheets are put together, like the pieces of a puzzle. The picture is now clear—a big whale on the floor! The clip presents the statement: “How can you encourage a child? Use your imagination.”